Competitive analysis allows for gaining the knowledge about other competitive products, which can be used to create or improve Your product. It is the source of knowledge about good and bad practices.

What is market analysis?

In this method the analysed website is subjected to expert estimation. The team of usability experts carries out the inspection of given website/product elements with relation to their compatibility with usability standards and their aesthetic and graphic appearance.

Why is it worth using benchmarking?

It is good to know right existing solutions. It is also good to know the imperfections to be found in competitive products. It is better to learn from others mistakes and thanks to that achieve competitive advantage.

You get the review of products from the given field, which we compare in the range of:

• Usability;
• Accessibility;
• Remarkable functionality;
• Good solutions and practices.

How does Uselab do that?

In order to compare Your website/product with the competitive one our usability experts carry out the inspection of particular website elements in relation to their compatibility with usability standards, and their aesthetic and graphic appearance.

As a result, the analysis provides information in the fields such as:

• Ease of navigation; ease of finding information;
• Texts readability; typography;
• The effectiveness of finding information and readability of search results;
• Multimedia and documents presentation;
• Estimation of graphics and aesthetics of the website;
• Estimation of website usability from the point of view of web usability standards;
• Good and bad practices;
• The detailed range of the report is determined together with the customer. The lists and ins inspections are established on the basis of world standards (Nielsen, Molich), and on the basis of Research-Based Web Design & Usability Guidelines.